Silent Partner is a dedicated wholesale representative team which prides itself on personalized customer service, providing access to high quality brand partners and offering retail solutions throughout the Rocky Mountain Region.
Al Schmeling, founding partner of Silent Partner, Inc. started his sales journey selling waterless cookware, dinnerware, and flatware door to door, while attending Arizona State University. He enjoyed the challenge of selling products to improve the average household’s kitchen. Moving to the Denver area brought new opportunities through Sigma Marketing and a new partnership with Tom Havens. They created Silent Partner Inc. manufacturer rep group, opening a showroom in the Denver Mart on January 1, 1980. It was their desire to establish an agency committed to representing vendors and working with retailers with integrity and honesty. After working together for 11 years, Tom decided to set off on his own establishing a new rep agency in Arizona. Al became the sole owner of Silent Partner in 1986. Over the next 25 + years, SPI saw a natural shift to representing premium gourmet quality housewares products. It is here that Al found his success, creating long lasting relationships and vendor partnerships for a lifetime.
You can often hear Al say, “I feel like I have been on vacation my whole career, I was able to travel to the most beautiful parts of the country while helping others. I am truly blessed.”
I am very honored with the opportunity to continue Al’s legacy; our meeting was destined to be. It seems God has a way of weaving all of our experiences and relationships to paint a masterful story. My previous 25+ years of retail experience buying, merchandising, and managing inventory brings an enhanced understanding of the challenges retailers face today. We are currently investing in ways to provide easy access to online materials, efficient communication and up to date information to help maximize your time and business decisions.Being on the “other side of the table” has been exciting and presents a new career challenge while offering an opportunity for my family to join the Silent Partner Team.
Will Alexander, husband, and true Partner, is accompanying me on the road, visiting accounts and doing the occasional demo.
Gabe Alexander, son, Product Tester, and IT office support. Look for his product testing reviews featuring top selling points and best food applications.
Samantha Taylor, daughter, is creating graphic design MAGIC for our email announcements and important web/office support.
We appreciate Megan Thompson for her long-time partnership with Al and Silent Partner. She has recently sold her Klassy Kids retail store and has decided to become a full-time sales rep road warrior. Go Megan!
Al Schmeling is still very much a part of the business, taking care of key accounts in Arizona, Colorado and New Mexico while continuing to be a strong mentor and advisor.
A special “Thanks” to my brother Jason Reid for this website design and professional support.
We love what we do! We are honored to be your Silent Partner in business and in life.
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